How will you use Twitter for your next marketing campaign for 2019?

 Do you realize how to run a successful Twitter campaign?

Twitter Marketing strategy for 2019

Campaign for your business. Through these tips, you will most likely see how to viably utilize the various features in Twitter to achieve your campaign success. Social media marketing campaigns efforts require a key guide in order to amplify the capability of the online networking stage you are utilizing.. So what the basic strategy required for a effective  campaign on Twitter?

• Decide Your Goals before running this campaign

Each advertiser has an objective that they needs to accomplish through the campaign that will keep running on Twitter.

What would I like to accomplish throw this campaign?

More followers– increase your Twitter community inside.
More website clicks or conversions– send people to your website for Traffic&Leads
Tweet engagements– drive conversations to reach more people engagement
Apps install or increase app re-engagements
Video views

Choose Effective Campaign on Twitter Platform

In the Twitter marketing campaign, follow the following steps so as to run effective marketing campaign.

• Firstly Sign into your Business twitter account
• Go to Click “Twitter Ads”
• Select click “Create New campaign”
• Select the campaign according to your goal 
• Campaign name
• Set of your campaign (budget, time frame etc)
• Compose your campaign
• Save and get started.

Make sure Your Campaign Reaches the Right Audience

Targeting of audience focusing on enables your promotions to produce more deals and engagement.

Several ways in which you can target audience on Twitter. See here to Targeting right audience

Demographics targeting-This targeting based on age/gender

Geographic targeting– allows you to serve ads to people in certain locations

Username targeting– allows you to connect with people based on who they follow and the brands they are following

Device targeting– people are using different devices to read tweets and campaigns based on device types can increase engagements.

Interest targeting– this allows you to target users based on what they enjoy. People use Twitter to read about different topics. Targeting them based on their interest increases chances of getting responses.

Tailored Audience– If your business has CRM data, you can target the specific people based on the information they give. Also, you can select to target specific web audience.

TV Targeting– You can reach out to people watching certain shows on TV after, during or before the show is aired.

Event Targeting– Twitter has events calendar through which you can discover or plan for and activate events.

Craft Your Twitter Ads Creatively

Before you begin crafting the message, be aware of the Twitter 140 characters to 280 characters limit.

Stay focus before developing a craft 

Involve your audience

Understand your client need.

Genuinely engage in conversations with your audience

Optimize Your Twitter Campaign

Optimize it the most ideal way that could be possible. Twitter offers you significant tracking feature that you can use to follow the presentation of the campaign in order to guarantee everything is running the correct way.

Analysis the activity in Twitter dashboard its gives you exact report on how your campaign is performing and how your audience responding in your Tweets. By access the tweet dashboard, log in to analytics.twitter.com 

Through the dashboard you will get insights exactly what going on.:

• At Real Time How your audience engage with your tweets .
• Compare your tweet activity and the followers to understand how they trend over time
• How many time they retweets, likes, follows or clicks on your post.
• Understand  audience  behavior.
• Download a  metrics report for your performance.

Conversion Tracking

1.  Log on to Twitter ads and click drop-drown menu, select “Conversion Tracking”.
2. Click on “Create New Website Tag”
3. Describe the website tag using the campaign name. Then select the conversion type.
4. Check “Create a Tailored Audience” so that you can have a record of those users who engage in the campaign to re target them in future
5. Set the time frame for your conversion tracking
6. Click on “Save tag and Generate Code Snippet”. Place the website tag on the page to be tracked.

5 Always follow Twitter’s Best Practices

Always use best high volume Hashtags, replying to your followers’ comments and following people back , messaging your visitors

Twitter Lists

A Twitter list is one of the best practices for a successful campaign. This allows you to be able to easily track and respond to important actions by clients

Twitter Chats

Through Twitter chats you will increase engagements with your campaigns

A Video is Resourceful in Your Campaigns

Sharing a video on Twitter to be an effective way of increasing engagements.