Build a Google Analytics Goals and Sales funnels to Track your Sales

A  funnel is a navigation route or a way which you anticipate that your website users to follow, to achieve website goals. A funnel is made up of a goal page.It just a succession of activity steps that your leads must experience so as to "convert"

 Goals and Sales funnels

A funnel analysis is a very useful tool for Product Managers to understand the flow of users through their website.

Google Analytics Funnel

Funnel analysis causes you see precisely how people are connecting with your application or a website. It visualizes the user journey to demonstrate to you what number of users convert and where they drop off.

 On Google Analytics, each step of a goal funnel speaks to a stage on your site that must be finished to accomplish a Google Analytics Goal. 

In Google Analytics, any goal can be characterized with a funnel of steps that lead up to that goal

You can just track page-to-page pipes where user well ordered go from website page occasions and site hits are just followed on Google Analytics after they have been set up 

For instance, it isn't truly adept at following how website engagement turns into conversion (  Homepage >> Product Page >> Checkout) in light of the fact that your visitor may finish this activity in different sessions. 

Funnels are only reliable in tracking drop-offs and completions in one session.Goal funnels is mostly beneficial for eCommerce companies. All sorts of businesses can use goals and funnels to track the actions that move leads closer to a conversion as like filling a contact form, or add to cart and so on. 


Set up the goal and see after funnel is when goal is completed. You can see how it was created by:

1. Navigate to Settings - Goals.

2. In Goal Setup, it was categorized as a Revenue goal that represents “Checkout complete order

3. In Goal description, it was named “Purchase Completed” and set as a Destination path

4. In Goal details, it was defined as reaching a destination page that contains the term when order            completed within its URL. It has the funnel setting turned on and it configures four steps in the            funnel:

5. Cart: Reaching a page with the term “basket” within its URL. This step is set as mandatory 

6. Billing and Shipping: Reaching a page with the term “yourinfo” within its URL

7. Payment: Reaching a page with the term “payment” within its URL

8. Review: Reaching a page with the term “revieworder” within its URL

How to Set Up Goal Funnels on Google Analytics

Set Up the Goal

In a goal funnel, you must first set up a Google Analytics goal. navigate to Admin >> Views >> Goals >> create New Goal.

Analytic Goal Setup

Enter the URLs of Each Step of the Funnel

When you get to this point, flip the Funnel change to "On" to set up the pages of the funnel. Each progression represents to a page that your site  visitors must go through to achieve your Goal (for example for this situation, finishing an item buy).

On the off chance that a potential customer must finish a specific step in the funnel to complete the goal in our funnel visualization report.

Utilizing Your Funnel Visualization Report for Analysis and Insights

Funnel visualization is used to monitor and analyze the interactions of users leading towards a website goal

As always, you can find your Goal metrics in your “Conversions” reports (Reporting >> Conversions >> Goals >> Overview).

Once your funnel is set up To view your funnel visualizations, go to Conversions >> Funnel Visualization. report and scroll to the bottom of the report.

if users are dropping off the funnel you set up in order to get to another page on your site (e.g. a product promotion page), maybe you should make figure out of why they are drawn to that page